How Professional Designs Increase Sales

5 September 2018 by Jonathan Coyne.

How Professional Designs Increase Sales

One of the easiest ways to get to customers is to advertise with the use of images. Strong branding strategy is a paramount part of the success of a brand, we now live in a world were visual marketing has become the foremost way of advertising brands. A visual representation sticks more with consumers and they more likely to buy a desired product with great visual representation than one that does not have. Studies have shown over the years that it is much easier to remember a product logo than the title of the company producing it. Therefore, investing in a professional logo design that customers can relate to and develop a visual retention is very important. A company can increase sales with design, if it gets a proper design that will stick to the customer’s memory, as it will always come first in the mind of the consumer whenever they think about a product related to the company’s industry.


A professionally designed logo will definitely affect the first impression of a potential customer. If the design creates a negative vibe, the customers will not buy the products or use the service as trust would not be established. A great design helps a company to stand out, it shows how seriously a company takes its image representation. Getting professional hands to do your company’s designs and branding will increase customer interaction and will lead to increase in sales. There are professional companies and designers that specializes in doing these jobs.


Logos and a company general designs are the face of the company and will definitely impact the in-flow of customers to your business. It has got to be attractive, because it is the most significant tool a company uses to promote its businesses. Professional designs affects your sales and helps to increase it in the following ways.


  • > Brings more identity for the business: this is important, especially for organizations that are new in the market. It helps to boost the growth of the company. In today’s market, customers don’t have time to waste reading about new brands or companies. The best way to catch their attention and create a visual picture is through great designs.

  • > Increases your potential target audience: a unique design will attract more customers. In the marketing space jam packed with brands trying to get customers attention, you have little time to catch the attention of a consumer. That is why you need professional designs to captivate the mind of the target audience at first glance.


Elements to consider when getting designs include:


  • Simplicity – a simple logo that tells a story about your brand is always captivating to customers. A peek into some of the greatest brand images like Google, Adidas, Apple and Nike shows simplicity and this in turn shows how a simple design can lead to increase in sales.

  • Let it show relevant information about your brand – ensure that your company designs are relevant to your type of business. Company name is important in logos. A simple and relevant design would have explained so much about what you offer to consumers before they request to patronize your brand.

  • Colors – colors are important when creating designs for your brand. You must find colors that are relevant to your industry or business. Colors create the right vibe around designs and it is first element of a design that consumers notice.

Photography by Raw Pixel

If you have any questions regarding this article or you're looking for some design work for yourself, please feel free to contact myself anytime via email at hi@joncoyne.co.uk

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