The Importance of Quality Branding

5 September 2018 by Jonathan Coyne.

What is Branding?

By definition, branding is a marketing practice which is the process involved in creating a unique name and image in the consumers’ mind, it is the creation of a symbol and design that is easily identifiable with a company or business. Branding establishes a differentiated and significant presence in the market, it helps to identify what you sell and attracts customers to do business with you. Branding aims to create a positive perception of a company, its products and services. A combination of elements like logo, design, mission statement and vision is branding. It is the bedrock of the marketing activities of a company.


Branding is an important and complex process that requires proper planning and calculation. Before you launch a business, your branding strategy must have been in place. Good branding is strategic. Unique branding will have a huge impact on the direction a business takes and will give you competitive advantage over your industry rivals, whilst also helping you reach your audience and retain your customers. Branding tells your target audience what they should expect from your products and services, it tells a story about who you are and who you want to be as a brand.



Defining your brand is not always easy but it is important, it can be time consuming and difficult. That is why there are professional companies that do this, all you have to do is give them a descriptive picture of what you are about and what you want. You have to be sure about things like – your brands mission, the benefit and features of your services and products, the already established customer idea about companies in your industry, what unique quality do you want them to associate with your brand. A lot of research goes into this. You have to know the needs and problems of your target audience and design your brand in a way that they will know you have the solution to these needs.


Here is a look into some reasons why branding is important.


  • > Branding can help you get new customers: passionate branding will help you create a positive impression of your company among consumers and they are likely to purchase your products or use your services. Good branding promotes dependability in the mind of the consumer and increases their trust in you. Good branding will make customers introduce your company to fellow consumers.

  • > Branding makes advertising easier: advertising is big and requires strong branding to get better results. Social media ads, TV, billboards, radio ads of your products all thrive on the bedrock of strong branding.

  • > Branding can help you build trust: consumers are likely to patronize a company with a strong and professional brand image. Proper branding will create an impression of expertise in the service you are offering and build consumer trust for your products. It creates an impression of ingenuity.

  • > Branding can help you win over investors: a strong brand is more likely to attract new investors and future collaborators. It creates an appealing look for your business as it sends a message that your brand is well established.

Photography by Chutter Snap

If you have any questions regarding this article or you're looking for some design work for yourself, please feel free to contact myself anytime via email at hi@joncoyne.co.uk

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